Table of contents
Zendesk is a customer relationship management (CRM) tool designed to improve customer interactions. The website showcases its G2 awards at the top, immediately indicating quality to the user. The presence of a large logo at both the header and footer aids in brand recognition. An easily accessible 'Start free trial' button in the header remains visible while scrolling, enhancing user convenience. The website uses vibrant colours in its icons, providing a visually pleasing experience. User testimonials sharing positive experiences build trust. An introduction video is available which provides a quick overview of the company and its offerings, further enhancing user experience.