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Stripe is an online service that helps businesses manage their transactions, and its website is a great example of effective design. Its homepage is easy to navigate, with clear steps shaping the user experience. Increasing its credibility, Stripe shows off its big-name clients through the use of their logos in two spots. It also has a carousel portfolio of successful case studies, including the statistics and links to the longer story. Throughout the website, there are call-to-action prompts inviting the user to interact, like creating an account. Stripe uses engaging images and animations to explain their services, and there's a section aimed directly at startups. All these elements make Stripe's website engaging and effective.